purposetargeting
Purposetargeting is a strategy in marketing and user experience design that aims to tailor content, recommendations, or messages to a user’s inferred or stated aims. Unlike demographic or psychographic targeting, purposetargeting centers on what the user intends to accomplish in a given context.
It relies on signals about goals or tasks, drawn from explicit inputs (surveys, preference settings) and implicit
Techniques include predictive modeling, user journey analysis, and contextual advertising, often using machine learning to map
Applications span e-commerce, media platforms, travel planning, and financial services. For example, showing running shoe recommendations
Effectiveness is assessed with metrics such as click-through rate, conversion rate, dwell time, and user satisfaction,
Ethical considerations include privacy, user autonomy, and potential manipulation. Transparency, consent, data minimization, and compliance with