publikumsbehov
Publikumsbehov, or audience needs, denotes the needs, expectations, and preferences of a target audience in the planning and delivery of content, performances, or services. It is a central concept across fields such as performing arts, broadcasting, journalism, marketing, user experience, and public information, with the aim of aligning outputs with what the audience seeks to obtain, experience, or value.
Key elements include informational needs (what information the audience seeks), experiential needs (presentation, pacing, interactivity, and
Applications and implications vary by sector. In theater and film, publikumbehov guides storytelling choices and production