publikumbehov
Publikumbehov is a concept used in cultural management, media production and public services to describe the needs, preferences and expectations of an audience for a cultural product, service or program. The term is common in Scandinavian contexts and is discussed in fields such as arts management, cultural policy and user-centered design.
Key aspects typically include accessibility, relevance, engagement and value to the viewer, listener or participant. Assessing
Applications span museums, theaters, libraries, archives, cinemas, festivals and digital platforms, where offerings are shaped to
Challenges include the diversity of audiences, shifting tastes, measurement of needs, and ensuring inclusivity and accessibility