psykografisten
Psykografisten is a term used in Swedish-language discussions to describe a practitioner or field focused on psychographic profiling—the analysis of psychological attributes such as personality traits, values, interests, attitudes, and lifestyle to understand and categorize individuals or groups.
Etymology and scope: The word combines psyko (psyche) with graf- (write/record) and the agent suffix -isten. In
Methods and data: Psykografisten relies on data from surveys, interviews, behavioral traces, social media, and consumer
Applications: The practice is applied in marketing, media planning, product development, and public affairs, where messages
Ethics and controversy: The field raises concerns about privacy, consent, data protection, and the potential for
Notable usage: The term is not tied to a single institution or certification. In practice, psychographic profiling