prodhues
Prodhues is a term used in branding and product design to denote the curated set of color hues that define a product line's visual signature. It encompasses the hues themselves as well as related attributes such as saturation, lightness, and finish, and is intended to create a cohesive color language across products, packaging, and marketing materials.
Etymology and usage: The word appears in some design glossaries as a portmanteau of production-related color
Management and standardization: Prodhues are typically documented in brand guidelines or color systems. They map to
Measurement and quality control: Color science tools such as spectrophotometers and Delta E metrics are used
Applications: Prodhues guide product development, packaging, product photography, and digital merchandising. They aid in rapid decision-making
Relation to related concepts: Prodhues overlaps with branding color systems, swatch libraries, and color management. It