perusvalikoimaan

Perusvalikoimaan is a term used in retail to describe the basic or core assortment that a store aims to keep in stock on a regular basis. It comprises the products that have consistent demand and are considered essential for the typical customer. The concept is part of assortment planning and category management and contrasts with more seasonal or promotional ranges.

The purpose of a defined perusvalikoima is to ensure product availability, maintain customer trust, optimize shelf space, and streamline procurement. A well-defined core range supports stable turnover, predictable logistics, and cost efficiency by focusing on high-demand items with reliable supplier terms.

Characteristics of the perusvalikoima include relative stability over time, high or moderate turnover, a defined set of SKUs per category, and broad coverage of core needs. The size and composition vary by retailer, market, and local preferences, but the aim is to provide sufficient depth in each category to prevent frequent stockouts.

Management of the perusvalikoima is typically based on sales data analysis, consumer research, and profitability. Revisions are conducted periodically, balancing changes in demand with supplier contracts and shelf space. Central purchasing and category management often set the core range, while individual stores can adjust within policy.

Examples and relation: in grocery stores, typical components include bread, milk, eggs, toothpaste, and laundry detergent. The concept is linked to planograms, assortment optimization, and the distinction between a base (perusvalikoima) and an expanded or promotional assortment.