personalitybased
Personalitybased is an adjective used to describe approaches, systems, or decisions that rely on individual personality traits to tailor outcomes or analyses. The term is commonly written as personality-based and is used across fields to indicate that personality, rather than other factors such as demographics or general behavior, guides a process or design choice.
Applications of personalitybased thinking appear in several domains. In marketing and product design, personality-based methods use
Common methods involve collecting personality data through psychometric instruments (for example, established trait models such as
Considerations and challenges include questions about reliability and validity of personality measures, the risk of stereotyping
See also: psychographics, personalization, psychometric testing, personality assessment.