ominaisuuskarttaa

Ominaisuuskartta is a structured representation that lists and organizes the features of a product, service or system. The term is Finnish for “feature map” and is commonly used in product development, marketing, and user experience research.

The primary purpose of an ominaisuuskartta is to provide a clear overview of what a product offers, enabling stakeholders to assess coverage, identify gaps, and prioritize development work. In many contexts it is used as a visual tool that aligns technical functionalities with customer needs or business objectives. When integrated into a feature-benefit matrix, an ominaisuuskartta helps translate technical specifics into tangible value propositions for target audiences.

Constructing an ominaisuuskartta typically involves gathering requirements from user research, market analysis, and internal strategy documents. Features are categorized by type, function, or value stream, and each entry may include a brief description, priority level, and linkage to user personas or scenarios. Iterative refinement is common, with the map evolving as new insights emerge during rapid prototyping, agile sprints, or stakeholder workshops.

Organizations that employ ominaisuuskartta report benefits such as improved cross‑functional communication, clearer scope management, and a more systematic approach to backlog grooming. In product lifecycle management, the feature map can also serve as a reference point for regression testing, compliance audits, and support documentation.

Although the concept originates from design and marketing practices in Finnish-speaking markets, the methodology is widely applicable worldwide. The core idea—systematically mapping features to value—is a foundational practice in product strategy, making ominaisuuskartta a versatile tool for teams that require transparent, data‑driven feature planning.