obtrusive

Obtrusive is an adjective used to describe something that intrudes or stands out in a way that is unwelcome or burdensome. It can refer to physical objects that protrude into a space, as in an obtrusive shelf, or to actions and appearances that draw undesired attention, such as an obtrusive advertisement or an intrusive question. The term often conveys a negative assessment of tact, boundaries, or aesthetics.

Etymology traces obtrusive to the Latin obtrudere, meaning to thrust against or thrust in, from ob- toward and trudere to push. In English, the connotation is generally negative and is applied across contexts such as design, architecture, privacy, etiquette, and media. The sense emphasizes unwanted interference rather than mere visibility or prominence.

In design and architecture, obtrusive elements are those that clash with their surroundings, disrupt spatial harmony, or visually overpower other features. In consumer media and digital interfaces, obtrusive content—such as aggressive advertising, auto-playing audio, or intrusive pop-ups—interrupts user experience and is often criticized or regulated. The degree of obtrusiveness can be subjective, influenced by context, cultural norms, and personal tolerance.

Related terms include intrusive and conspicuous, though obtrusive highlights an unwelcome intrusion rather than just being noticeable. The noun obtrusiveness refers to the quality or condition of being obtrusive.