modelbureau

Modelbureau is a term used for a modeling agency or talent management firm that represents models and connects them with fashion, advertising, film, and media clients. A modelbureau scouts talent, develops portfolios, negotiates contracts, coordinates castings and shoots, and manages bookings and payments on behalf of the model. In many markets, modelbureaus operate under standard industry agreements, with commissions typically ranging from 10 to 20 percent of the model’s earnings, though terms vary by market, contract type, and exclusivity.

The term is especially common in Dutch-speaking regions, but similar organizations exist worldwide under names such as model agency or talent bureau. Bureaus may specialize in specific segments—editorial, runway, commercial, plus-size, or child models—or offer broad services across multiple categories. Beyond representation, many modelbureaus provide career guidance, branding support, portfolio development, and assistance with legal rights and image usage. With the rise of digital media, some bureaus also handle online casting, social media presence, and collaborations with virtual or CGI models.

Regulation and ethics are integral to the modelbureau model. Agencies operate under labor and employment laws, child-protection rules, and privacy regulations, and are expected to maintain transparent billing practices. Industry bodies advocate fair pay, humane working conditions, consent procedures, and diversity in representation. Controversies in the sector can include wage disputes, exploitation concerns, and scrutiny of casting practices, prompting ongoing efforts to improve standards and accountability across the field.