plussize

Plus-size is a term used in fashion and retail to describe apparel and bodies larger than traditional or “straight” sizes. In the United States, plus-size is commonly used for women’s clothing starting around size 14 or 16, though brands differ and some label sizes from 12 or 14 as plus. Other regions use different numeric conventions. The term is sometimes contrasted with standard sizing, and related labels include extended sizes and curve lines.

Historically, the fashion industry marketed a range of standard sizes with limited options above a certain point, and plus-size labels emerged as a marketed category to address demand for larger clothing. Since the 2010s, there has been increased emphasis on size-inclusive fashion and body-positive movements, with more brands offering extended size ranges and models representing diverse body types.

Size labeling varies by brand and can be inconsistent due to vanity sizing and differing measurement standards. This can make shopping and fit challenging. The term itself is sometimes criticized for implying abnormality or stigmatizing bodies, and some prefer terms like size-inclusive or full-figured to emphasize range rather than a single category.

Plus-size fashion has become a significant market segment, with retailers and independent brands expanding into larger sizes, including specialized stores and online shops. The movement also intersects with discussions about health, representation, and fashion accessibility.

See also: body positivity, fashion, size diversity.