mascots

A mascot is a person, animal, character, or object adopted by a group, organization, team, or brand to serve as a symbolic figure and to promote identity, unity, and engagement with audiences. Mascots appear in events, marketing materials, and media, and may take the form of a live performer in a costume, a living or symbolic animal, or a fictional character.

The term comes from the French mascotte meaning talisman or lucky charm; it was borrowed into English in the late 19th century. Early mascots functioned as talismans for groups, and over time they evolved into ambassadors for teams, schools, and brands, positioned to boost visibility and goodwill.

Types and roles: living mascots (costumed performers, live animals) are common in sports and schools; non-living mascots include illustrated characters and logos. Roles include building team identity, entertaining fans, merchandising, and fundraising; mascots also serve as ambassadors at events and campaigns.

Contemporary considerations: ethical concerns around animal welfare, licensing, and cultural sensitivity; organizations set guidelines for behavior and safety, and designers emphasize inclusive, respectful representations and sustainable production.