markkinointisäännöt
Markkinointisäännöt describe the set of rules, guidelines, and standards that govern marketing activities within a jurisdiction or industry. They aim to ensure that marketing is legal, truthful, and respectful of consumers, while promoting fair competition and clear communication.
Typical content of markkinointisäännöt includes rules on truthfulness and non-deception in advertising, clear identification of advertisements,
Legal and regulatory framework: markkinointisäännöt are reinforced by national and European laws, such as consumer protection
Self-regulation and industry codes: many advertising and marketing sectors operate under ethical guidelines issued by industry
Enforcement and compliance: organizations often implement internal policies, review processes, and training to ensure adherence. Violations
See also: Advertising law, Marketing ethics, Data protection.