leaflets

Leaflets are a type of printed promotional material produced on a single sheet of paper, designed for free distribution to a broad audience. They are commonly smaller than brochures and can be folded or left flat. Leaflets are used for marketing, public information, event notices, and political messaging.

Leaflets typically deliver a concise message with a strong headline, a brief block of text, an image or graphic, and a clear call to action such as a phone number, website, or event date. To maximize legibility, designers often use bold typography, limited color, and a prominent layout that guides the reader’s eye. Common sizes include A5 or smaller, though formats vary. Leaflets may be produced in color or black and white.

Uses and distribution: Leaflets are distributed by hand in public spaces, placed in mailboxes or at events, or handed out at retail points. They are distinguished from brochures, which are usually multi-page and more detailed, and from flyers, which in some contexts refer to a single-sheet handout.

Production and sustainability: Leaflets are inexpensive to produce in large quantities, making them a popular option for outreach campaigns. Paper choice, finish, and print quality affect readability and durability. Recycling and responsible disposal are considerations for both producers and recipients.

Regulatory and environmental aspects: Some jurisdictions regulate political or commercial leafleting, or prohibit littering and require permits. Campaigns and organizations may seek permission for distribution in certain areas. Reducing waste and opting for digital equivalents are increasingly common.