layoutwerk

Layoutwerk is a term used, particularly in German- and Dutch-speaking contexts, to describe the craft of arranging text, images and other elements on a page or screen to communicate information clearly and effectively. It encompasses page layout in print publishing as well as the layout of user interfaces and digital media. In English, the corresponding terms are layout, page layout, or layout design.

Core goals and principles include establishing a grid, defining typographic hierarchy, ensuring readability, creating visual balance and rhythm, and guiding the viewer's eye. It also involves selecting imagery, color, and whitespace, considering accessibility and production constraints.

The workflow typically includes researching and planning, creating composition sketches or wireframes, developing layouts in software, producing mechanical files or digital specs, and coordinating with editors, photographers and printers. Prepress and quality control ensure color accuracy and correct file formats.

Tools commonly used include desktop publishing and vector graphics software such as Adobe InDesign, QuarkXPress, Illustrator, and digital design tools like Figma or Sketch. Standards-aware workflows, including PDF/X and color management, are part of professional layoutwerk.

See also: Page layout, Graphic design, Typography, Prepress.