kontaktivabasid
Kontaktivabasid, or contact databases, are digital repositories that store contact information for individuals and organizations to enable communication, relationship management, and outreach. They are used across sectors, including sales, marketing, customer service, and public administration. They may be standalone or integrated within larger systems such as customer relationship management (CRM) platforms, help desks, or marketing automation tools.
A typical kontaktivabas contains fields such as name, address, phone number, email address, organization or company,
Uses include targeted messaging, customer segmentation, event registrations, support ticket assignment, and analytics on engagement. Data
Privacy and governance obligations are central. Databases must comply with data protection laws (for example GDPR
Challenges include keeping kontaktivabas current, obtaining and tracking consent, avoiding over-collection, and managing cross-border transfers. Ethical