innovasjonsstyring

Innovasjonsstyring refers to the systematic management of innovation processes within an organization. It encompasses the strategies, structures, and processes designed to foster, develop, and implement new ideas that create value. This involves identifying opportunities for innovation, generating creative solutions, evaluating their feasibility, and bringing them to market or internal use.

Effective innovasjonsstyring helps organizations adapt to changing market conditions, gain competitive advantages, and drive growth. It typically involves several key stages, often visualized as a funnel or pipeline. These stages include idea generation, idea screening, concept development, business analysis, product development, testing, and commercialization.

Organizations implement innovasjonsstyring through various mechanisms. This can involve establishing dedicated innovation departments or teams, creating cross-functional collaboration platforms, investing in research and development, and fostering a culture that encourages risk-taking and learning from failure. It also includes defining metrics to track innovation performance and align innovation efforts with overall business objectives. The goal is to move beyond ad-hoc innovation to a more predictable and sustainable approach that consistently delivers novel and valuable outcomes.