indsights
indsights is a term used to describe the process and products of deriving actionable conclusions from data and observation, primarily in business analytics, market research, and product development. The term functions as a neologism blending insight with data-derived indicators, and its spelling and usage vary across industries and organizations, leading to no formal standard.
In usage, indsights refer both to the outputs (the actionable conclusions) and to the process (the methods
Applications of indsights span product strategy, customer experience optimization, pricing and market entry decisions, and policy
Critics argue that indsights can become jargon or hype if not grounded in rigor, data quality, and
See also: insights, data science, business intelligence, analytics.