grafikus

Grafikus is a term used primarily in Hungarian to refer to a graphic designer, a professional who creates visual communications for print and digital media. The role encompasses concept development, layout and composition, typography, color theory, and the production of visual assets such as logos, posters, packaging, websites, and apps. Grafikus may work independently as freelancers or as part of advertising agencies, design studios, publishers, or corporate communications teams.

Typical responsibilities include meeting with clients, interpreting briefs, creating visual concepts, preparing production files for printing, and coordinating with printers or developers to ensure accurate output. Proficiency in software such as Adobe Photoshop, Illustrator, InDesign, and other design tools is common, as is knowledge of web design basics and file formats. Education often involves formal training in graphic design or related arts, though many practitioners enter the field through self-study or vocational programs.

The word grafikus is primarily Hungarian for graphic designer; in other languages, cognate terms exist for similar roles. The profession has evolved with changes in digital media, requiring skills in branding, user experience, and responsive design, as well as an understanding of print production and regulatory aspects for packaging and advertising. The title denotes a professional focus on visual communication rather than fine art, though some grafikus also pursue artistic practice.