glorifier

Glorifier is a noun formed from the verb glorify. It refers to a person or thing that praises, extols, or makes something appear glorious. The term is often used to describe someone who elevates the perceived virtue, importance, or attractiveness of a subject by emphasizing favorable qualities and minimizing drawbacks.

In rhetoric and media studies, a glorifier may be a speaker, writer, artist, or institution that presents its subject in an especially positive light. Glorification can appear in political speech, advertising, film, and journalism, and can be evaluative or persuasive. Critics distinguish between legitimate praise and biased glorification that omits critical context.

Religious and devotional contexts frequently refer to glorifiers as those who magnify the divine, sanctify events, or celebrate sacred virtues through hymns, sermons, or liturgy.

As a descriptive term, glorifier has limited formal use outside analytic writing. It is typically applied to describe the role of a person or artifact rather than to designate a formal profession or title. The term may appear in discussions of propaganda, marketing, and cultural criticism, where it helps explain how subjects are presented in an elevated or idealized manner.

Related terms include glorification, exaggeration, propaganda, praise, and rhetoric.