persuasive
Persuasive is an adjective describing something designed to convince someone to think or act in a particular way. In rhetoric, persuasive discourse aims to influence beliefs, attitudes, or behaviors through reason, emotion, or credibility. The term derives from Latin persuadere, meaning to cause to believe. In everyday usage, a persuasive argument or persuasive writing seeks to sway an audience without coercion.
A core framework in classical rhetoric identifies three modes of persuasion: ethos (credibility and character), logos
Applications span advertising, politics, public policy, law, and negotiation. Persuasive writing includes essays, editorials, speeches, and