flerlinjepostering

Flerlinjepostering is a design and communication technique used in posters and digital signage in which a message is presented across multiple lines or panels rather than as a single block of text. The term combines flerlinje (multiple lines) with postering (poster posting) and is used in some Scandinavian design communities to describe a distributed layout approach. In practice, it can refer to breaking a headline, body copy, or imagery into several aligned lines or distributing panels across a series of posters that, when viewed together, form a complete narrative or larger image.

Applications include print campaigns on streets, where a sequence of posters is installed in proximity to each other and each carries a portion of the message. In transit and urban signage, digital displays may present a sequence of panels that update over time, guiding viewer attention and creating a rhythm. The technique is also used in event promotions, gallery wall pieces, and social media carousels, where the message unfolds across frames.

Design considerations are central to effectiveness. The approach relies on consistent typography, spacing, and color to ensure that individual panels remain legible and that the overall sequence communicates a cohesive idea. Important factors include readability at typical viewing distances, the potential for fragmentation of the message, and precise installation or sequencing to preserve order in digital or physical formats.

History and variants reflect the long-standing use of multi-panel formats in advertising. While exact origins are unclear, sequential poster layouts have appeared in European campaigns since the mid-20th century, evolving with digital signage and networked installations. Related concepts include sequential advertising, multi-panel posters, and grid layouts.