flerlinjepostering
Flerlinjepostering is a design and communication technique used in posters and digital signage in which a message is presented across multiple lines or panels rather than as a single block of text. The term combines flerlinje (multiple lines) with postering (poster posting) and is used in some Scandinavian design communities to describe a distributed layout approach. In practice, it can refer to breaking a headline, body copy, or imagery into several aligned lines or distributing panels across a series of posters that, when viewed together, form a complete narrative or larger image.
Applications include print campaigns on streets, where a sequence of posters is installed in proximity to each
Design considerations are central to effectiveness. The approach relies on consistent typography, spacing, and color to
History and variants reflect the long-standing use of multi-panel formats in advertising. While exact origins are