ekaubandusest
E-kaubandus, often called online commerce, refers to the buying and selling of goods and services over electronic networks, primarily the internet. It covers online storefronts, marketplaces, and other digital channels, including the processes of product discovery, shopping cart, payment, order fulfillment, and after-sales service.
Key components include online stores or marketplaces, digital payment methods, and logistics systems that handle warehousing,
E-kaubandus can be categorized by business models and markets: business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and
In Estonia and the broader European context, e-kaubandus benefits from high internet penetration, secure payment systems,