B2C

B2C stands for business-to-consumer, a model in which enterprises sell products or services directly to individual customers. It contrasts with B2B (business-to-business) where sales are made to other businesses. B2C encompasses physical retail, e-commerce, and digital services, including streaming, software subscriptions, and consumer electronics. Transactions typically involve consumer marketing, pricing strategies, and a focus on customer experience and convenience.

Common channels include brick-and-mortar stores, company-owned online storefronts, and third-party platforms such as marketplaces and app stores. The rise of direct-to-consumer brands has emphasized direct access to customers, while marketplaces enable reach without owning storefronts. B2C can involve both tangible goods and intangible services and often relies on multi-channel or omnichannel approaches to reach shoppers across devices and locations.

Economic dynamics include high competition, price transparency, and reliance on consumer demand. Companies invest in branding, personalized marketing, and data analytics to optimize acquisition and retention. Trends include mobile commerce, social commerce, and the use of AI for recommendations, chatbots, and logistics optimization. Global expansion and localization are common to address varying preferences and regulations.

Key performance metrics include conversion rate, average order value, customer lifetime value, and churn. Other concerns involve payment processing, fraud prevention, data privacy, and compliance with consumer protection laws. B2C strategies increasingly focus on delivering a seamless, 24/7 shopping experience and building loyalty through convenience, speed, and service.