contentaudit
A contentaudit is a structured evaluation of an organization’s content assets to assess quality, relevance, and performance across channels. It typically involves creating an inventory of content, measuring outcomes, and identifying opportunities to improve alignment with audience needs, brand guidelines, and business goals.
The primary purposes include improving search visibility, user experience, and governance; reducing content redundancy and outdated
A typical process begins with defining objectives, then inventorying assets with metadata such as topic, format,
Types of audits include SEO-focused audits (keywords, metadata, internal linking), governance audits (ownership, lifecycle management), UX/accessibility
Tools range from CMS exports and analytics platforms to site crawlers and project management systems. Limitations