consumentafstemming
Consumentenafstemming is a concept used in Dutch-language discourse to describe the process of aligning products, services and communications with consumer needs and preferences. It involves collecting consumer insights, interpreting them, and translating them into design decisions and policy choices.
In practice, consumentenafstemming appears in product development, service design, marketing and public services. Common methods include
The aims are to improve product-market fit, increase customer satisfaction and trust, and ensure compliance with
Challenges include ensuring representativeness of input, avoiding biases, balancing divergent consumer opinions with business or policy
Relation to governance and design: consumentenafstemming is closely linked to human-centered design, user experience, participatory policymaking