Winkeletiketten

Winkeletiketten are labels used in retail environments to convey information about products on shelves, displays, or packaging. The term combines winkel (store) and etiketten (labels). They serve to communicate price, product attributes, branding, and promotions, and they facilitate scanning through barcodes or QR codes. Winkeletiketten can be physical stickers affixed to packaging or shelf edges, or digital, as in electronic shelf labels (ESL). Common content includes product name, price, unit price, size or weight, origin, stock-keeping unit (SKU), and a barcode (EAN/UPC). Promotional tags may highlight discounts, bundles, or seasonal offers.

Types and formats: shelf-edge price labels, hang tags for clothing, product-on-pack labels, promotional signs, and ESL. Materials range from paper and adhesive labels to synthetic films; adhesives vary from removable to permanent, suitable for short- or long-term use. Printing methods include direct thermal or thermal transfer for durable labels, as well as inkjet or laser for temporary signs.

Standards and regulation: retail labels often integrate GS1 barcodes and comply with local price-display regulations, including requirements for price-per-unit information where applicable. ESL systems rely on wireless communication and centralized data management to synchronize prices across the store.

Usage and design: labels should be legible, with high contrast, adequate font size, and clear typography; multilingual text may be used in multilingual regions. ESL offer dynamic pricing but require investments in hardware and software.