Promotional

Promotional is an adjective describing activities, materials, or offers intended to promote a product, service, or brand. In marketing, promotional efforts aim to raise awareness, generate interest, and drive sales.

Common forms of promotion include campaigns, discounts, coupons, free samples, contests, giveaways, and promotional products (swag), as well as point-of-sale displays.

Promotional materials span multiple media, including print (brochures, posters), digital (banner ads, emails, social media), and audiovisual content (television and online video). The goal is clear messaging, brand consistency, and a call to action.

Promotional activities are subject to advertising standards and consumer-protection rules that vary by jurisdiction, including truth-in-advertising laws, required disclosures for endorsements, and privacy considerations when collecting data.

Effectiveness is measured with metrics such as reach and engagement, response or redemption rates, sales lift, and return on investment.