Videografisk

Videografisk is a term used to describe the visual design and animation aspects of video content, combining graphic design, typography, and motion to create moving graphics and visual storytelling. It sits at the intersection of graphic design, motion design, and video production and is distinct from videography, which focuses on recording footage, and from static graphic design, which emphasizes non-moving images.

The concept has its roots in the digital editing and compositing advances of the late 20th century and gained prominence with software such as After Effects in the 1990s and 2000s. Videografisk is widely applied in opening titles, lower thirds, branding packages, explainer videos, and broadcast graphics, where moving visuals reinforce brand identity and information delivery.

Practitioners design assets such as kinetic typography, title sequences, lower thirds, and branded motion graphics that are integrated into broader video projects. The typical workflow includes concept development, storyboarding, asset creation (fonts, textures, 3D elements), animation, compositing, color grading, and audio synchronization. Common tools used in the field include Adobe After Effects, Premiere Pro, Cinema 4D, Blender, and Nuke.

Key considerations in videografisk include legibility, accessibility, and brand consistency. Designers must balance visual impact with readability and cross-platform performance. Current trends feature 3D-inspired typography, minimalistic aesthetics, data-visualization graphics, and responsive elements that adapt to different screen sizes. The field serves film, television, advertising, corporate communications, and digital media, often collaborating with directors, editors, and sound designers to deliver a cohesive moving-image identity.