TrustElemente
TrustElemente is a term used in German-speaking contexts to describe the components and cues within products, services, and communications that influence users’ or stakeholders’ perceived trust. The concept is applied in fields such as user experience design, marketing, risk management, and public administration to understand how design choices affect willingness to engage, disclose information, or complete transactions.
Core elements commonly discussed include transparency (clear privacy policies, straightforward data handling explanations, accessible terms of
In practice, TrustElemente are applied to improve user experience and risk perception in domains such as e-commerce,