Tarbijankäitumine
Tarbijankäitumine refers to the study of how individuals, groups, or organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. It encompasses the entire process from the initial recognition of a need or desire through to the post-purchase evaluation. Understanding consumer behavior is crucial for businesses to effectively market their products and services, as well as for policymakers to develop relevant regulations.
The field draws upon various disciplines, including psychology, sociology, anthropology, and economics, to explain the motivations,
Consumer decision-making typically involves a sequence of steps: problem recognition, information search, evaluation of alternatives, purchase