TIMEXstyle
TIMEXstyle is a branding and design language associated with the Timex timekeeping ecosystem. Conceived as a system for visual identity, user interface, and product presentation, TIMEXstyle aims to harmonize readability, practicality, and consistency across watches, packaging, and related digital materials. The term refers not only to a set of graphical rules but to an approach that prioritizes legibility and durable aesthetics in everyday use.
TIMEXstyle emerged as part of a broader modernization of Timex’s product design and communications. It formalizes
Core features include grid-based layouts, high-contrast numerals, and geometric sans-serif typefaces optimized for legibility. The watch
Used across product lines, TIMEXstyle guides the presentation of watches, packaging, retail displays, and digital experiences.