Silmänseuranta

Silmänseuranta is a Finnish term that translates to "eye tracking" in English. It refers to the process of measuring where a person's gaze is directed. This is typically achieved using specialized eye-tracking devices, which can be integrated into computer screens, glasses, or other equipment. These devices use cameras and infrared light to detect the position and movement of the eyes.

Eye-tracking technology has a wide range of applications. In research, it is used to understand visual attention and cognitive processes, such as how people read, interact with websites, or make decisions. For example, researchers might track eye movements to see which parts of an advertisement are most noticed or how a user navigates a new software interface.

In assistive technology, eye tracking can be a vital tool for individuals with severe motor impairments. By allowing them to control a computer cursor or communicate through eye movements, it can significantly improve their independence and quality of life. This is often integrated into communication devices and specialized software.

The gaming industry also utilizes eye tracking to enhance player immersion and control, offering new ways to interact with virtual environments. Furthermore, it finds use in fields like automotive design to study driver behavior and in marketing to evaluate the effectiveness of product displays and packaging. The data generated by eye tracking provides valuable insights into human perception and interaction.