Serviceformate
Serviceformate is a term used in service design and marketing to describe predefined configurations for delivering a service. These configurations, or service formats, specify how a service is structured, including the sequence of interactions, channels used, levels of customer involvement, and often the pricing or bundling of features. The concept helps organizations categorize and standardize how they present and execute different service offerings.
The term is most commonly encountered in German-speaking contexts, where formate denotes organized formats or templates.
Key characteristics of serviceformate include the channel mix (in-person, online, phone, self-service), the degree of self-service
Common examples of serviceformate include a in-store consultation package with personal guidance, a self-service online portal,