SendinBlue

SendinBlue, rebranded as Brevo, is a French software company that provides a cloud-based digital marketing platform. The platform combines email marketing, transactional emails, SMS marketing, marketing automation, a customer relationship management (CRM) system, and landing pages for small and midsize businesses.

History: The company was founded in 2012 in Paris, France. It evolved from an email marketing service into an integrated marketing platform with automation and transactional messaging. In 2023 it rebranded as Brevo to reflect an expanded product suite beyond email.

Platform and features: Brevo offers tools for email campaigns with templates and segmentation, automated workflows triggered by customer behavior, transactional emails via SMTP, and SMS campaigns. It includes a built-in CRM, landing pages, API access for developers, and analytics dashboards for campaign performance. The platform emphasizes contact management, A/B testing, and deliverability controls.

Business model and customers: Brevo operates on a freemium and tiered pricing model designed for small and medium-sized businesses, ecommerce operations, agencies, and nonprofits worldwide. The service highlights data privacy and compliance with GDPR.

Market position: As a European cloud marketing platform, Brevo competes with global providers such as Mailchimp, SendGrid, and Constant Contact by offering an integrated, cost-conscious alternative for multi-channel campaigns and transactional messaging.