Mailchimp

Mailchimp is an American marketing automation platform and email marketing service founded in 2001 by Ben Chestnut and Dan Kurzius. It is based in Atlanta, Georgia, and provides tools for creating and sending email campaigns, managing audiences, and automating marketing tasks.

Core offerings include email marketing campaigns, automated customer journeys, landing pages and signup forms, a built-in customer relationship management system (CRM) labeled as audiences, segmentation and tagging, personalization and product recommendations, A/B testing, and analytics dashboards. The platform supports templates and design tools for responsive emails and integrates with ecommerce and website platforms such as Shopify, WooCommerce, Magento, Squarespace, and WordPress, enabling data synchronization and cross-channel marketing.

Mailchimp operates on a freemium business model, with a free tier for small lists and paid plans that add features such as automation workflows, advanced segmentation, and higher sending volumes. It targets small to midsize businesses and nonprofits, emphasizing ease of use and rapid deployment. The company has expanded beyond email into broader marketing tools, including advertising management and landing page creation, to offer an all-in-one marketing platform.

Mailchimp is widely used in the digital marketing space, noted for its user-friendly interface, scalable features, and extensive integrations that support email, automation, and data-driven campaigns for diverse organizations.