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Shopify

Shopify is a Canadian multinational e-commerce company that provides a cloud-based commerce platform for businesses of all sizes to create and operate online stores and retail point-of-sale systems. The platform hosts storefronts, processes payments, handles shipping, and provides tools for product management, marketing, and analytics, allowing merchants to run an online business without extensive technical development.

Shopify was founded in 2006 in Ottawa by Tobias Lütke, Daniel Weinand, and Scott Lake after their

The platform supports storefront themes and customization via the Liquid templating language, admin tools, and apps.

Shopify’s revenue primarily comes from subscription plans, plus fees related to payment processing when using Shopify

Shopify has become a leading platform for independent merchants and small-to-medium enterprises, contributing to the growth

snowboard
shop
needed
a
better
e-commerce
solution.
It
evolved
from
a
storefront
builder
into
a
comprehensive
e-commerce
operating
system,
and
it
expanded
to
serve
enterprise
customers
with
Shopify
Plus
while
cultivating
a
large
ecosystem
through
the
Shopify
App
Store
and
Shopify
Payments.
Merchants
can
sell
across
multiple
channels—online,
social
media,
marketplaces,
and
physical
retail
locations
using
the
same
backend.
Built-in
payment
processing
through
Shopify
Payments
is
available,
with
support
for
external
gateways.
Additional
features
include
shipping
and
tax
calculations,
inventory
management,
SEO
and
marketing
tools,
and
analytics,
as
well
as
tools
for
abandoned
cart
recovery
and
customer
management.
Payments
and
from
apps
and
services
sold
through
the
Shopify
App
Store.
The
company
maintains
a
large
developer
ecosystem
that
extends
the
platform’s
capabilities
with
hundreds
of
third-party
apps
and
themes.
of
hosted
e-commerce
services.
It
faces
competition
from
other
e-commerce
platforms
and
has
been
subject
to
criticism
related
to
platform
dependency,
app
store
economics,
and
data
privacy
concerns.