Resellerit

Resellerit is a term used to describe a business model and, in some cases, a software category aimed at IT resellers. It denotes activities and tools that enable resellers to buy, price, quote, package, and sell information technology products and services through partner networks. In practice, resellerit encompasses channel programs, as well as technology platforms that support wholesale-to-retail or wholesale-to-end-customer distribution.

Core components include partner management, pricing and discounting controls, quotes and orders, invoicing and tax handling, and commissions. It often integrates with inventory management, procurement, CRM, and professional services automation to support MSPs, VARs, and system integrators. Platforms marketed under the resellerit umbrella typically offer onboarding workflows for partners, marketing resources, deal registration, and performance analytics.

Advantages of adopting resellerit practices or platforms include streamlined quote-to-cash processes, standardized pricing, ability to scale partner networks, improved visibility into sales activity, and better governance of channel conflicts. Challenges may involve maintaining margin discipline, ensuring data integrity across systems, managing channel conflicts, and keeping partner enablement up to date.

In the IT sector, resellerit is part of the broader ecosystem of channel partners, distributors, and managed services providers that work together to deliver hardware, software, cloud services, and associated services to end customers. The term is not tied to a single company and may be used variably to describe either a business approach or a set of software tools used by IT resellers.