Produktmanagementprozess

Produktmanagement, often translated as product management, is a discipline within an organization responsible for planning, developing, launching, and managing a product or service throughout its lifecycle. The product manager acts as the central point of contact, bridging the gap between business objectives, customer needs, and the development team. Key responsibilities include market research, defining product strategy and roadmap, prioritizing features, and working closely with engineering, marketing, and sales teams. The goal is to create products that are valuable to customers, viable for the business, and feasible to build. Produktmanagement involves understanding the competitive landscape, identifying market opportunities, and translating those insights into actionable product plans. It is an iterative process, often involving continuous feedback loops and adjustments based on market performance and customer input. Ultimately, successful produktmanagement leads to the creation and sustained growth of products that meet user demands and achieve business success.