Printtijakelun
Printtijakelun (Finnish for print distribution) refers to the planning, production, and distribution of printed materials from printers to distribution networks and final recipients. It is a component of the publishing and advertising supply chain and is distinct from digital distribution. The term covers a range of printed products, including newspapers, magazines, books, catalogs, direct-mail pieces, and promotional print collateral.
The workflow typically starts with demand forecasting, order management, and scheduling in the printing operation. After
Key stakeholders include printers, distribution houses, postal services, wholesalers, retailers, publishers, advertisers, and logistics providers. Technology
Market and regulatory context vary by country, but common themes include cost pressures, sustainability concerns, and