OnlineKonfiguratoren

OnlineKonfiguratoren are interactive software tools that enable customers to customize products or services by selecting attributes such as dimensions, materials, colors, features, and add-ons. The tool generates a real-time specification and often a price estimate, and may provide visual representations of the configured item. Configurators are typically deployed as web applications or mobile apps and are connected to back-end systems such as product information management, ERP, and e-commerce platforms to support ordering and fulfillment.

Most configurators rely on a rules engine to enforce valid combinations and constraints, preventing incompatible options from being selected. They offer features such as live pricing, variant management, and data export (for example, bill of materials or configured specifications). Visualization ranges from 2D drawings to interactive 3D models, sometimes including augmented reality to preview the product in a real environment.

Applications vary by sector. Consumer configurators are common for automobiles, furniture, electronics, and fashion, while industrial or B2B configurators support complex machinery, software packages, and telecommunication plans. Some platforms also include service configuration, such as warranty terms or service bundles.

Benefits include enhanced user experience, faster decision-making, reduced order errors, and better data collection for product development. Configurators can improve conversion and enable cross-selling by surfacing personalization options. Challenges include maintaining up-to-date options, ensuring performance, handling large variant spaces, and addressing accessibility and data privacy concerns.

Implementation considerations cover data modeling for product variants, rules and constraint logic, integration with content management systems, ERP, and e-commerce, localization, and compliance with privacy regulations. Successful deployment typically requires cross-functional collaboration among product management, IT, and sales, plus ongoing monitoring and optimization.