Messeplätze

Messeplätze are the spaces allocated to exhibitors at trade fairs and exhibitions. They encompass booth areas and related service zones within a fair venue, and can be located in exhibition halls or on outdoor grounds. The term covers both bare floor space that exhibitors must develop themselves and turnkey or semi‑built stands provided by organizers or construction partners. Prices and configurations are typically defined by the fair organizer and depend on location, size, and whether utilities are included.

Types of Messeplätze vary by size and configuration. Common distinctions include bare space (stand area to be designed by the exhibitor), ready-built or modular stands, and outdoor spaces. Within built layouts, stands can be corner, peninsula, or island configurations. Utilities such as electricity, internet access, water supply, lighting, and furniture are arranged through the organizer or external service providers. Safety, accessibility, and fire protection requirements apply, and stand construction often must comply with venue standards and local regulations.

Allocation and procurement processes generally involve an exhibitor applying through the fair’s registration system, selecting available floor space on a layout, and signing a contract with the organizer. The price is typically quoted per square meter and may include or exclude services like security, cleaning, and electrical connections. Allocation considers factors such as product category, booth location, and timing, with some fairs offering priority options for sponsors or long-term exhibitors.

On-site considerations include logistics, such as shipping, storage, and access for staff and visitors, as well as adherence to venue rules regarding safety, signage, and cleaning. The concept of Messeplätze is central to the commercial and logistical planning of a trade fair, influencing visibility, accessibility, and exhibitor networking opportunities. The term can also refer to actual locations within a fairground or city square named Messeplatz.