Lacura

Lacura is a brand of skincare and beauty products. It is primarily sold through the German supermarket chain Aldi. The brand offers a wide range of items, including cleansers, moisturizers, serums, masks, and makeup. Lacura products are often positioned as affordable alternatives to higher-end cosmetic brands, with many resembling popular designer products in terms of packaging and claimed ingredients.

The brand's origins are linked to Aldi's strategy of offering private label goods that compete with well-known national and international brands. Lacura's product development is often perceived as inspired by, or directly duplicating, formulas and product types found in the premium beauty market. This approach has contributed to its popularity among consumers seeking value for money.

Lacura products are typically manufactured in Germany and other European countries. The brand emphasizes the use of certain ingredients, such as hyaluronic acid and Q10, which are commonly found in anti-aging and hydrating skincare. Reviews of Lacura products vary, with some consumers praising their effectiveness and affordability, while others suggest they do not match the performance of more expensive alternatives. The brand's availability is generally limited to Aldi stores, making it a distinct retail offering.