Lacura
Lacura is a brand of skincare and beauty products. It is primarily sold through the German supermarket chain Aldi. The brand offers a wide range of items, including cleansers, moisturizers, serums, masks, and makeup. Lacura products are often positioned as affordable alternatives to higher-end cosmetic brands, with many resembling popular designer products in terms of packaging and claimed ingredients.
The brand's origins are linked to Aldi's strategy of offering private label goods that compete with well-known
Lacura products are typically manufactured in Germany and other European countries. The brand emphasizes the use