Koncreta

Koncreta is a term used in architectural theory, design discourse, and digital culture to describe a focus on material presence and embodied experience in built environments and media. The term is used by critics and theorists to discuss how materials, texture, form, and durability shape perception, use, and social meaning.

Etymology and usage: The word derives from the Latin concretus "solid, compact" and through European linguistic adaptations; in contemporary discourse it is often capitalized as Koncreta to denote a distinct theoretical field rather than the ordinary meaning of concrete.

Definition and scope: Koncreta refers to an approach or framework that foregrounds material tactility, continuity between surface and structure, and the perceptual effects of materiality. It seeks to integrate physical matter with digital or ephemeral elements, exploring how sensory qualities influence function, aesthetics, and experience.

Applications: In architecture, koncreta informs material selection, detailing, and construction methods, prioritizing coherence between texture, weight, and space. In digital media and interactive design, it guides the creation of interfaces and environments that evoke real-world presence, often through haptic feedback, lighting, or material-inspired visuals. In contemporary art, it supports installations and sculpture that interrogate the boundary between material reality and virtual or performative layers.

Reception and critique: Some scholars caution that koncreta risks privileging material reality over social, political, or cultural factors. Proponents counter that it offers a productive vocabulary for cross-disciplinary collaboration and for designers seeking tangible, durable forms in an increasingly digital world.

See also: materiality, phenomenology, architectural theory, tactility.