IX

The iX is BMW’s battery-electric mid-size luxury SUV, introduced in 2021 as part of the company’s broader shift toward electrification. It is designed as a dedicated electric model rather than a derivative of a gasoline SUV, emphasizing efficiency, high-tech interior systems, and a roomy cabin.

The initial lineup included iX xDrive40 and iX xDrive50, both powered by dual electric motors for all-wheel drive. A higher-performance variant, the iX M60, was added later. Power delivery is instant, and the vehicles are geared toward combining strong acceleration with long-range efficiency. The battery pack is large and designed for long-distance use, with charging capable of rapid DC charging to restore a substantial portion of range in a relatively short time. Charging times vary by charger type and conditions.

Design and technology influence the iX’s character. The exterior is defined by a clean silhouette and a distinctive closed grille, while the interior centers on BMW’s Curved Display and iDrive user interface, offering a digital instrument cluster and central touchscreen. The iX includes a suite of driver-assistance features and options for premium materials and comfort systems, aligning with BMW’s emphasis on luxury and technology in its electric lineup.

Production and market presence: the iX is produced in Germany and sold globally, positioning BMW against other large electric SUVs from brands such as Tesla, Audi, and Mercedes-Benz. It reflects BMW’s strategy to offer a premium electric SUV with a focus on sustainability, technology, and practical range for everyday use.