Audi

Audi is a German automobile manufacturer and a subsidiary of the Volkswagen Group. It is headquartered in Ingolstadt, Bavaria, and focuses on luxury passenger cars and sport utility vehicles. The name Audi, Latin for “listen,” echoes founder August Horch’s surname and serves as a phonetic variant of his name.

Audi’s corporate history begins in 1909 with August Horch. In 1932, his firm merged with DKW, Wanderer and Horch to form Auto Union, whose four brands are symbolized by the four-ring emblem. After World War II, Auto Union was reestablished in West Germany and later acquired by Volkswagen Group. In 1969 Auto Union merged with NSU Motorenwerke to form Audi NSU Auto Union AG; in 1985 the company was reorganized under the Audi AG name within the VW Group.

The brand’s model lineup includes the A3, A4, A5, A6, A7 and A8, along with the Q3, Q5, Q7 and Q8 SUVs. Audi developed the quattro all‑wheel drive system in 1980, a technology that became a hallmark of performance and all-weather capability. The company also offers high-performance S and RS variants across its range.

In motorsport, Audi has competed in DTM and endurance racing, achieving multiple Le Mans 24 Hours victories with models such as the R8, R10 TDI and R18 e-tron quattro, reflecting its emphasis on efficiency and advanced drivetrain technologies in competitive motorsport.

Audi has expanded into electrification with the e-tron family, including electric SUVs and the high‑performance e-tron GT. It uses the MLB Evo platform for many models and continues to develop driver-assistance systems and lightweight engineering as part of its strategy toward sustainable mobility.