Florists

Florists are professionals who prepare, arrange, and sell cut flowers and potted plants for daily customers and special occasions. Working in storefront shops, event studios, or online services, they combine horticultural knowledge with design skill to create bouquets, centerpieces, and decorative installations. Florists also advise customers on plant care, seasonal availability, and gift choices, and often coordinate delivery or installation at homes, offices, or venues.

Common services include custom bouquets, wedding and event floral design, boutonnieres and corsages, funeral tributes, sympathy arrangements, and plant rentals. Many florists offer subscriptions for regular deliveries, seasonal arrangements, or corporate program services. They may provide workshops or consultation for decorating spaces, and handle logistics such as vase rentals, setup, and on-site maintenance during events.

Florists source flowers and foliage from growers, wholesalers, and importers. They must manage perishability, quality, and seasonal variability, often using refrigerated storage and careful handling to extend freshness. Design work draws on color theory, balance, and rhythm, with styles ranging from traditional and romantic to modern and minimalist. Sustainability practices, such as local sourcing, reduced packaging, and composting of plant waste, are increasingly emphasized.

Historically, floristry has roots in many cultures and has evolved with commerce, fashion, and festive traditions. Training may occur through apprenticeships, vocational programs, or specialized floristry schools, and regulatory requirements vary by country. The florist's market includes retail shops, online retailers, and large event firms, reflecting ongoing demand for decorative blooms in celebrations, hospitality, and daily life.