Etiko

Etiko is an Australian clothing brand and social enterprise focused on ethical fashion. The company emphasizes that its garments are made with organic cotton and produced under conditions it says respect workers’ rights. The name Etiko is often linked to the Greek root relating to ethics, reflecting the brand’s emphasis on responsible production.

The product range covers apparel for men, women, and children, including T-shirts, hoodies, polo shirts, and workwear. The range is marketed as organic and fairly traded, with an emphasis on durability and long product life to reduce waste. Etiko states that it seeks transparency in its supply chain and aims to ensure safe working environments and fair compensation for workers.

Production and impact efforts focus on partnering with suppliers in developing regions and distributing products through online channels and retailers in Australia and beyond. The company highlights efforts to minimize environmental impact through sustainable materials and packaging, while noting that certification and verification practices can vary by product.

Context and reception: Etiko is positioned within the broader ethical fashion movement, which seeks alternatives to conventional fast fashion by prioritizing social and environmental criteria. As with many ethical brands, observers stress the importance of rigorous verification of supply-chain claims and the challenge of demonstrating impact at scale.

See also: Ethical fashion, Fair trade, Organic cotton.