Estilouna

Estilouna is a fashion and lifestyle aesthetic that describes a nocturnal, celestial-inspired style. It blends fashion elements with lunar motifs—such as moon phases, starry accents, and reflective or iridescent materials—emphasizing a sense of night-time elegance and introspection. The term estilouna is a neologism formed from the Spanish words estilo (style) and luna (moon) and is used in informal online fashion discourse, primarily within Spanish-speaking communities, to categorize outfits and imagery that evoke moonlight and nightlife.

Characteristics commonly associated with estilouna include a dark or muted color palette—navy, charcoal, black—paired with metallic or iridescent highlights. Fabrics like velvet, satin, and silk are favored for their sheen, along with jewelry or accessories shaped like moons or with lunar motifs. Makeup tends toward luminescent skin finishes and cool-toned highlighters. The aesthetic often incorporates atmospheric photography—low light, silhouettes, and reflections—to reinforce a nocturnal mood.

In usage, estilouna is typically employed by fashion bloggers, independent designers, and social media creators to tag outfits, editorial shoots, or product lines that align with the moonlit vibe. It is considered a niche or emerging trend rather than a formally codified style, with interpretations varying by creator. Critics note that as a flexible descriptor, estilouna can overlap with related aesthetics such as nocturnal fashion, cosmic style, or moonlit glamour.

See also: fashion aesthetic, nocturnal fashion, moonlight aesthetics.