Discountratti
Discountratti is a term used in hypothetical economic and marketing models to describe a discounting framework in which price reductions are tied to customer traits rather than exclusively to product categories or purchase volume. The concept blends elements of personalized pricing with traditional promotional discounts and is often employed in thought experiments, simulations, or speculative analyses of retail strategies.
Origin and usage: The term is not tied to a specific company and appears in academic and
Mechanism: A discount profile is defined by a set of rules that map trait combinations to discount
Variations and implications: Scenarios range from targeted promotions to potential price discrimination. Critics warn about privacy,
See also: Dynamic pricing, personalized pricing, loyalty programs, price discrimination.